Just came from the BCAMA Conference. It was a very good one, with speakers from ex-VP of Harley Davidson, and the VP Marketing for West Jet, among others. The swag was okay, but the content was superb. Lots of interesting ideas, but some of them I've already heard three years ago. All in all, there were good ideas to take back to the company which we should explore: (1) If the consumer is truly important, is the company ready to have a dialogue with her? Read: Social Networking (2) A truly engaged company is one where everyone has a stake in ownership.; and (3) Innovation is the corenerstone in a turnaround economy.
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